Hey 👋 , I'm Callum, my craft is human-centered design; this involves unearthing customer insights and translating them into world-class experiences for industry-leading brands including Sainsbury's, Paysafe, and the Mercedes AMG Petronas F1 Team.
My approach centers around using quantitative and qualitative customer insights to inform a lean, hypothesis-driven design process to help solve real customer problems while driving commercial results.
You can check a selection of my recent design projects below👇
My values: